At Appcrunk Technologies, digital marketing refers to the practice of promoting products, services, or brands using digital channels and technologies. It involves various online strategies and tactics to reach and engage with a target audience, drive website traffic, generate leads, and ultimately achieve business goals. At AppCrunk our marketing team employs organic and paid marketing tactics and creates online campaigns. Our approach is always centered on the audiences in terms of the brand purpose and never creates hype as most marketers do. 

Digital marketing encompasses a wide range of activities, including:

Search Engine Optimization (SEO): Optimizing websites and content to improve visibility in search engine results and attract organic (unpaid) traffic.

Search Engine Marketing (SEM): Running paid advertising campaigns on search engines like Google, where advertisers bid on keywords to display targeted ads to users searching for relevant terms.

Social Media Marketing (SMM): Promoting products or services on social media platforms like Facebook, Instagram, Twitter, and LinkedIn to increase brand awareness, engage with the audience, and drive website traffic.

Content Marketing: Creating and sharing valuable and relevant content, such as blog posts, articles, videos, infographics, and ebooks, to attract and engage the target audience, build brand authority, and drive conversions.

Email Marketing: Sending targeted emails to a subscriber list to nurture leads, build customer relationships, and drive conversions.

Influencer Marketing: Collaborating with influential individuals or online personalities who have a significant following to promote products or services and reach their audience.

Display Advertising: Placing banner ads or interactive ads on websites, apps, or social media platforms to increase brand visibility and drive traffic to the advertiser's website.

Affiliate Marketing: Partnering with affiliates or publishers who promote a product or service and earn a commission for each sale or conversion they generate.

Online PR (Public Relations): Utilizing online platforms, press releases, and media coverage to manage and enhance a brand's reputation and reach a wider audience.

Analytics and Reporting: Monitoring and analyzing data and metrics to measure the effectiveness of digital marketing campaigns, optimize strategies, and make data-driven decisions.

Digital marketing allows businesses to target specific audiences, track results, and adjust strategies in real-time. It provides opportunities for precise targeting, cost-effective advertising, and a wide range of measurable tactics to achieve marketing objectives.