TOP WEBSITE DESIGN TRENDS FOR 2020 | APPCRUNK TECHNOLOGIES

2020 is moving quickly. Already 2 months in and business is not slowing down.

It is time to begin updating your website to meet demands. As the year goes on, new announcements will spike interest amongst new and prospective customers. Be ready to have a high volume of customers browsing through your website at any given moment.

Since it is the turn of a new decade, why not spice things up and revitalize your existing website? Change is always good, especially if it can benefit the flow of traffic your business receives. With that being said, there are plenty of ways you can revitalize the look of your website to keep customers interested in your page.

Maybe it’s time for a new look! No, we are not talking about rebranding, just changing up the interface of your website. You wouldn’t want it looking 2019, that was last year’s trend. It is now time to add a more meat to the bone and keep users and visitors interested with an eyecatching new look.

What new interface will help revitalize my website?

We have the trendiest website looks that you can pull inspiration from!

Website Trends:

1. The 3D Look:

People are attracted to anything that pops out on a website. Through the right 3D animation, you can help potential and returning customers visualize your product or better understand what your company does.The value of 3D graphics has been highly recognized in the film industry, bringing that 3D reality into another industry is definitely eyecatching. Using 3D imaging is a way of bringing the reality of something to the forefront of a person’s computer screen, tablet, or phone. It gives them the sense that they can almost hold a product or physically position themself in a place.

Take a look at this example by high-end fashion brand Gucci. The visualization they use of having the bad on the table to displaying the varieties of the bag in picture frames a user can almost grab and use is stunning. This interactive 3D design keeps users intrigued.

2. Dark Mode Option:

Dark Mode has revolutionized every interface you can think of.

From social media platforms to phones and laptops, almost everything has a dark mode option. The simple twist of switching from a traditional white and bright colored theme to a black-dominant theme has become a sensational option for many users. Dark mode backgrounds make design elements stand out, creating a higher contrast ratio with the use of certain colors.

There has also been also talk of the option helping ease eyestrain as mentioned in a Make Tech Easier article. People have said dark mode has helped their eyesight, especially those who work desk jobs, using a computer for most of their day. The predominantly dark background along with the design elements are more appealing to some users, helping improve visual ergonomics. Integrating this dark mode feature onto your website would lure in the potential 82% of people who use the mode according to a poll taken by Medium.

3. Animation

Animation has been around for ages. From classic Disney movies to cartoons on Nickelodeon, the process of animation has been familiar to people of many ages. By animating elements of a website, such as a call-to-action button or the navigation menu, users are more likely to click and explore the rest of the page. Who wouldn’t want to more people exploring their website and potentially making a sale?

Keeping users interested on a website can help reduce bounce rates, as long as the animations found on the site are consistent throughout every page. Whether its subtle transitions or a whole website with cool animations, these life-like illustrations give new life into a company’s website.

You can use animation to guide customers towards a path to either purchase, read more information, or capture information. This is a great way to increase a specific page’s traffic.

4. Minimalist Design

Minimalism, the art of the less, is a popular approach to modern design. Experimenting with colors, transitions, layout, broken composition or even eliminating all components completely — there are more ways to incorporate minimalism than you can imagine.

According to Nielsen Norman Group, “A minimalist web-design strategy is one that seeks to simplify interfaces by removing unnecessary elements or content that does not support user tasks.” Navigation has become simpler and simpler over the last few years as people nowadays have smaller spans of attention. Simpler navigation eliminates difficulty for the user. The less that a consumer has to think about moving around, the more time they spend immersing themselves in the website, actually moving around instead of wondering how.

5. Voice User Interface Design

The design of voice user interfaces has been a hot topic in recent years. Among others, with the advent of Alexa and Google Assistant, people are growing ever more open to this new technology. Voice user interface (VUI) allows users to communicate with a website through voice commands. Although it is not directly linked to design, this trend will bring accessibility and flexibility to your platform and ensure that all aspects of the website are available to physically disabled people.

Imagine if you can surf the web simply by speaking to your computer; jump from page to page, turn from site to site. It would not only take less effort but would also halve the need for operating equipment.

In this new decade, web designers are simultaneously looking for inspiration from the past and applying it for the future. And we can agree that web design in 2020 will be full of surprises due to this multitude of competing for design trends, movements, and styles.

It’s time to revitalize your website and change things up for 2020. Create a site that attracts your customer base and encourages them to go through the pathway of being a visitor to becoming a customer. Implementing one of these unique website-friendly ideas can help increase traffic and sales alike. Set yourself apart from competitors and take a step forward in 2020.

Source: business2community

HOW DIGITAL MARKETING CAN HELP YOUR LOCAL BUSINESS GROW

Times have indeed changed. It seemed like only yesterday when businesses were entirely dependent on traditional marketing avenues to get the word out about their products and services.

Now experts are saying that digital ad spending worldwide is expected to account for half of the predicted global ad spending across all media by 2020. While that doesn’t mean that traditional marketing is dead, it surely signals that digital marketing has come a long way and is poised to become the most potent form of marketing in the world today.

The beauty of digital marketing is that it boasts a wide variety of strategies that are applicable to businesses of all shapes and sizes. Digital marketing works for companies with a global reach as well as for local businesses. If you’re running one or a few of the latter, here are some ways digital marketing can help your local business grow.

Cost-Effectiveness

One of the most common issues facing small, local businesses related to their marketing is budget, which is often limited at best. With traditional marketing channels like TV and print charging an arm and a leg for advertising, local businesses tend to have a hard time competing with bigger companies for ad space — and the attention of consumers.

However, with the cost-effectiveness of digital marketing platforms like social media, your local business should be able to reach the same number of people at a fraction of the cost. That means the products or services of your local business still get marketed to people, and you won’t need to spend a lot of money to do it.

Targeted Customers

Reaching the right people is essential to any marketing campaign. Digital marketing tactics allow you to target specific people who are interested in your local company and the products or services that you offer.

SEO, for example, allows local companies to optimize for location-specific keywords for their specific type of business so that when users type them in a search engine, it will readily serve up the information they need. And if your business is at or near the top of that list, users will likely click on it, and you will have reached your target customers, all because you optimized your website for local SEO.

You also get to set your target audience whenever you create a PPC or pay-per-click ad or a Facebook ad. You can use age, gender, hobbies, occupation and other attributes to describe your target audience. You can be as specific as you like when you’re targeting customers through such digital marketing platforms.

Digital marketing strategies also allow you to create buyer personas, which are essentially made-up people who possess the attributes of your ideal customer. With these buyer personas, you can target the most likely people who will be interested in your products or services.

With the narrower focus provided by digital marketing strategies, your local business should be able to use its marketing budget more efficiently and effectively.

Highly Measurable Results

If there’s one thing about digital marketing that will definitely help you as you grow your local business, it’s the measurability of all its results. You need to know if your marketing campaign is working or not, and tracking everything is so much easier when it’s digital.

Unlike traditional marketing, digital marketing has no room for guesswork. Every tactic used in every campaign is measurable, thanks to digital marketing analytics.

With the data that Google Analytics and other similar tools provide, you get to see if a particular approach is effective or if it needs some tweaking. You can also use the things you learn and apply them to future campaigns to ensure better success rates.

The capability to track and measure results in real-time also enables you to make adjustments to the way you use your marketing budget. If analytics say a particular tactic isn’t working, you can simply redirect your resources to the ones that actually work, allowing you to reduce unnecessary expenses at the same time. That way, you can concentrate on strategies that will more likely help your local business grow.

The Mobile Advantage

The number of mobile users has long outnumbered those of desktop users, and the difference will only grow more significant over time. For your local business to grow, you need to reach the mobile population who tend to search for things they want to try in a specific location and do their buying exclusively on their mobile devices.

If you make your website mobile-friendly, you will have a digital marketing tool capable of reaching billions of mobile users at your disposal. Remember, sites that aren’t mobile-friendly don’t display well and are harder to navigate on smartphones and tablets. Mobile users have no qualms about dropping your website if they find navigating it on their devices bothersome and time-consuming.

These are just some of the ways digital marketing can help your local business on the road to earning more leads, conversions and revenue. Results may not be instant, but digital marketing, when done right, can take your local business where you want it to be over time.

Source: Forbes

MOBILE APP DEVELOPMENT: FLUTTER SETTING THE TREND IN 2020

The launch of Flutter came a few years ago, but this incredible toolkit for developing different platforms by Google has come a long way since then. This robust and functional mobile user interface framework that helps develop Android and iOS applications with a single code base makes it a smart choice for companies looking to invest in mobile apps. More than anything else, companies and developers have realized that Flutter will be there in the mobile app development procedure.

Before we discuss the impact of the structure in the coming period, some queries must be answered to appreciate its significance.

Key features of Flutter in mobile app development

Now that you know how effective Flutter is, the next obvious questions would relate to the features that make it a commendable choice for mobile app development.

Here is a list of the advanced feature offering of this excellent SDK:

• The framework is extremely flexible for the kernel, as it provides a library of scalable widgets that developers can use. Also, it extends full support to the development of customized application interfaces with attractive and unique themes.

• First, application developers can develop applications for the two leading platforms, Android and iOS, with a single code base.

• Google Flutter has an efficient portable user interface for GPU rendering that allows you to work on multiple interfaces.

• Another fun feature of the Flutter is the hot reload. The powerful tool provides access to a wide variety of widgets and also allows you to work in a dynamic interface.

• This structure enables developers to insert Flutter into the WebView component in their mobile applications. It makes it easier to view web content in the app, and it also simplifies navigation in the app.

• A command called Flutter Doctor allows you to quickly identify bugs or bugs in the application so that developers can fix them as soon as possible.

• Application localization is also possible with this SDK. A Flutter mobile app is, therefore, able to reach a broader target group locally and globally.

• The framework supports multiple integrated development environments (IDE), including Visual Studio Code, Android Studio, and Xcode.

• Flutter comes with native ARM code (Advanced RISC Machines), making it ideal for technology companies and startups.

Influence of Flutter in Mobile App Development

Further, let see how the Flutter will evolve in the coming period

Let’s see what waits for the SDK ahead.

• Flutter for embedded

Another development planned in 2020 for the framework and concerns applications for embedded technology. You can expect advanced IoT technology to be integrated with the Flutter platform in the future.

• Flutter for web applications

The Flutter community is working on a project called Hummingbird. If things work as per the plan, there will be a once code base for the development of iOS and Android applications, which will also be sufficient for the development of web applications by a company. Following the announcement of Hummingbird’s first technical overview, Flutter caught the attention of web and mobile app development companies.

• Flutter for desktop applications

Likewise, the Flutter community is also investigating the potential of this SDK outside of mobile apps. They are even working on the compatibility of Flutter applications with the desktop. This will allow developers to create applications for Linux, Windows, and macOS shortly.

So, would you choose Flutter for mobile app development?

Given the importance of Flutter for the future of Android application development, it is an excellent option for Android development. The hot reload and easy to write functions make it a better structure compared to most multiplatform structures, perhaps even better than React Native.

Panacea Infotech is among the leading mobile app development companies in US holding expertise in mobile app development with latest technologies such as Flutter and React Native.

Source:customerthink